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Starbucks Launches National Volunteerism Campaign
Starbucks begins a national campaign today to promote volunteerism launched in conjunction with the Presidential Inauguration activities. The coffee chain will be premiering a new Web site that will feature a searchable database for volunteer opportunities in order to connect millions of new volunteers to service. Dubbed the "I'm In!" campaign, Starbucks will be investing in a massive promotional campaign to include free coffee for individuals who volunteer through the Web site. HandsOn Network and Points Of Light Institute have been selected to be the exclusive providers of volunteer opportunities to this campaign and volunteers will be able to search on the "I'm In" site and find local volunteer opportunities. Sign up as a partner and start listing your needs.
Published on Monday, January 19, 2009